Nutsology: Premium Dry-Fruit & Super-Seed Packaging Suite

Nutsology approached us with a blank slate: no brand story, no visual assets, and six product lines waiting to hit retail shelves. Our task was to build everything from the ground up.

We started with consumer research and competitor audits to define a positioning that blends premium quality with everyday approachability. From there we crafted the wordmark, colour palette, icon system, and flavour-coded pattern library. Each SKU’s front label balances bold typography with appetising photography, while the back label meets FSSAI compliance for nutritional panels, batch coding, and QR-enabled traceability.

The result is a cohesive packaging family for Almonds, Mix Seeds, Kishmish, Cashews, Blueberries, and Cranberries. Clear hierarchy, consistent layout grids, and vibrant on-shelf blocking give Nutsology instant recognition and the flexibility to extend into future SKUs.